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Google ads up top of page explained

Posted on November 12, 2020 at 7:30 PM

If you see a Google ad up the top of the page when you are searching for a mechanic, just because they are at the top, it doesn't mean they are a top mechanic, but the reverse.

Here's how google ads work, there are free listings and there are paid listings. Paid listings are at the top of the page, but ask yourself a question. If they need to pay for the top listing then chances are they have no repeat business and the reason for this is they charge way too much or they are not very good so they need to pay for the ad to get new customers.

I don't pay for google ads, its far too expensive around 500 a month, instead i'm still on the first page as my site is attractive to google and i get a lot of traffic because of my blogs. I don't need to advertise and pay for a top page listing as I have 180 plus customers who wouldn't go to anyone else.

Also if mechanics are paying for a top listing on the first page of google they are paying top dollar for it, this added cost is intergrated to your bill. Take AutoKing for example, they advertise 'No call out fee's'. And they are technically correct as they don't charge a call out fee (but) their minimum is 100. I'm honest and charge a 88 min which includes the call out fee and 1/2 hour labor charge, clearly marked out on my first page so you know what you're paying for. I hope this clears up why some mechanics are on top page of google. Not because they are the best, because they need to be on the top of the first page.

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