I've been getting a lot of calls from so-called google 'experts', hey I done the course too but that doesn't make me an expert, I still need help running my ads, but get this the latest caller says "Would I like my google maps up the top of the page as preferred mechanic?"
I asked him. "How do you know I'm a top mechanic?" No response. Then I asked "ok then, if i'm a preferred mechanic, who gave me that rating as a preferred mechanic? You?" He was dumbfounded and lost for words. I said " Don't you mean the top 3 mechanics are those willing to pay you so they get that listing?" But wait there's more! "I am in the top 3 already!"
Conclusion..... Never trust a so called expert to run an honest advertising campain, results and customer satisfaction is what gets you at the top of the list without paying some so-called expert to do it, don't even take reviews as being correct as business's like 'Quick Fix' pay someone to review, if a business needs to pay someone then in my book they can't be a very good mechanic.