EVERYTHING MECHANICAL MOBILE
Blogs and Tips
|Posted on November 29, 2021 at 10:50 PM|
I thought I would give a marketer a go (Auto Guru). Everything looked good until I spoke to my manager. It's a good idea to create an app then design it so it makes it easier to make a booking and the idea of afterpay and zip means more customers. But it's designed to upsell which i made clear I just don't do that. In my opinion someone looking for a mechanic does so looking for the skills that mechanic should have, it's not what the mechanic can sell you.
If I wanted to be a salesperson then I wouldn't be a Mechanic. I don't know about you but when I go through a drivethrough I know what I want and do not like suggestions for anything else. Except for my reporting obligations that falls under my duty of care, eg timing belt is due or brake pads need doing and safety items, other than that my customers do not ever get a huge list of what i would like to do, cars wear out, it's within a mechanical nature for any part to wear out and eventually fail, nothing lasts forever. I've seen these huge lists given to my customers from local mechanics stating this list needs immeadiate attention when 90% is just bullshit upsell.
No wonder Mechanics have such a bad reputation and its not getting any better with companies like AutoGuru encouraging upsell when that defeats the purpose of what a professional tradesperson mechanic should be. I prefer the old fashion way and been in this industry 36 years to know that a customer wants to speak with the mechanic, not some uni student fresh out of nappies. Therefore you won't find me on AutoGuru or any other marketing platform. If you want a quality repair from a true professional then give me a call, if you want upsell go to MacDonalds!